Customer is the most crucial and irreplaceable component of the business cycle. The sole purpose of a business is to cater to the needs of their customers. Hence it is of paramount importance that the relationship between the firm and the customers stay cordial, Co-operative, and mutually beneficial.
To promote such a healthy relationship between the customers and the firm, the concept of customer relationship management sprouted in the early 1970s, after analyzing customer satisfaction via surveys by front line employees. Constant development in technology helped materialize this qualitative concept statistically. Now, the advent of CRM software has boosted the proficiency of customer relationship services. CRM is a channel which interacts with the existing and potential customers, and compiles data from a range of different sources and sorts, analyses them to help firms apprehend more about their target audience, customers, etc.
Since the introduction of CRM tool, there have been constant improvements, additions, and alterations to achieve the best possible results. One such example is the CRM cloud. A cloud, also known as the network cloud, acts as external storage that supports online information accessibility, eliminating the hassle of storing mammoth amounts of data, which is a tedious and expensive affair. The cloud computing business is growing rapidly and is expected to generate a revenue of $500 billion by 2020.
One of the major activities of CRM system is to collect data from numerous sources. As organizations operate on a large scale, the amount of data collected from different sources is ginormous. Saving such huge data offline is a burden, expensive, and risky to organizations.
Therefore, cloud CRM proves to be a perfect solution which addresses the significant hindrances in storage, accessibility to data and security.
Cloud CRM helps you store data in the cloud, as opposed to the earlier methods where all the data had to be stored internally. The data stored in the cloud can be accessed through the internet at the convenience of the users.
1. Panoramic View:
Cloud CRM offers a 360-degree view of all the information available on your CRM onto a single platform. Eliminate juggling between different data storage units, and enjoy the benefits of cloud CRM right away. Avail a single platform to access all the required information, and make work easier for your employees.
A happy customer is a recurring customer, hence companies bend over backwards to maximize customer satisfaction to improve profits. Another major factor of profitability is minimizing inputs in terms of resources, and energy. A cloud CRM ensures it eliminates unnecessary units in a business organization which drain all the resources without any tangible results.
CRM is no longer a luxury privy to the Multinational companies. Eliminate costs, as there is no need to invest a heavy sum on expensive IT infrastructure. You would be happy to know that cloud CRM does not require servers or any other expensive equipment. An internet connection is you need.
Security is a major concern faced by many organizations, as any breach in security can lead to drastic losses and would cost a fortune to amend it. Firms can now stay stress-free, as the Cloud CRM provider ensures that their primary responsibility is to keep the system up to date with the best security in the market. Store and protect your sensitive business data. Cloud CRM duly guards your data with heavy encryption, thus avoiding any chances of the data breach.
Firms strive day in and out to meet customer expectations. It is a continuous process to meet predefined service level agreements. Work 24/7 with robust CRM data processing features and access data on-the-go to solve customer queries with the minimum response time. Give your customers the freedom to access data round the clock with cloud CRM.
We live in a digital world, where mobile devices dictate our daily chores. Cloud CRM seamlessly fits into this mobile-friendly era by not limiting its access to desktops and laptops. Access CRM on-the-go and multiply business productivity with the aid of CRM mobile apps which simplify data management.
7. Easy Expansion:
Increasing business operations usually require additional servers to store incoming data. Avoid the cost of adding servers to your CRM by switching to Cloud CRM systems. Expand your business without the tension of shelling out cash for new data storage. Cloud based CRM eliminates the expense of additional servers with a small amount for extra data storage space on your cloud.
8. Quick Installation:
Cloud CRM averts all the hassles involved in the installation of a regular CRM software, as there is no hardware involved in the cloud CRM installation process. By eliminating the need to set up a server, you significantly reduce maintenance costs.
9. Eliminates Learning Curves:
Learning new software can be a tedious and time-consuming process which delay your business operations. But, this doesn’t happen with cloud CRM. With cloud based CRM software, learning curves becomes insignificant, as the software is easy, compatible, and generously flexible for your employees to start working like a pro in no time.
Cloud CRM assists your organization in unifying team efforts and processing business operations. It’s the right fit for companies aiming to build strong customer relationships to generate life-time customers. Gather leads, nurture them with the right content campaigns, and convert like never before. Place your name amongst the clouds with Cloud CRM.