Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, and nurturing emails.
Build influential target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Use customer data such as web behavior to drive the message and content personalization.
Devise and execute A/B tests, manage testing calendar, record results, and advise improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, and promotional emails.
Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Proven 2 – 3 years of experience managing an email marketing campaign.
Hands-on experience in marketing automation platforms.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Experience building an email marketing campaign from scratch.
Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Excellent written communication skills.
Strong project management skills and exceptional attention to detail.
